Pan India Star Allu Arjun took a stand against promoting harmful products. It is reported that the Pushpa actor rejected a humongous paycheck of Rs 10 crore for brand endorsement. This showcases the actor’s commitment to responsibility toward society.
The Ala Vaikunthapurramuloo actor reportedly turned down a Rs 10 crore offer from a liquor and pan masala brand that wanted its logo prominently displayed in the film whenever Pushpa, his character, smoked or chewed.
This isn’t the first time Allu Arjun has been outspoken against the promotion of such products. Following the phenomenal success of Pushpa: The Rise, a tobacco company allegedly offered him a large sum for a television commercial. However, he also politely declined that offer.
Since Pushpa catapulted Allu Arjun to pan-India stardom, his star power has skyrocketed. While his demand in the endorsement market has skyrocketed, resulting in him commanding significant fees for other brands, he has consistently drawn a line when it comes to alcohol, tobacco, and gambling.
The actor’s decision speaks volumes about his commitment to his values and his deep respect for his fans. He understands the influence he wields and chooses to use it responsibly, prioritizing social well-being over quick financial gains.
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