Valentino announces K-pop idol and actress Im Yoon-ah as global brand ambassador

Valentino

Valentino, The Italian luxury brand announced K-pop idol and Kings the Landing actress Im Yoon-ah as global brand ambassador and is reportedly the only Korean to attend the ongoing Valentino’s 2025 Spring collection at Paris Fashion Week.

On October 1, 2024, YoonA’s agency SM Entertainment announced on their social media handles that she had been officially chosen as the new ambassador of the Italian luxury brand Valentino.
Yoona has often been called a “CF Queen” due to her several television commercial films, and has been a spokesperson for various brands.

 In 2012, she appeared in at least 20 commercials and was ranked fifth among celebrities with the most commercial appearances by TVCF, South Korea’s largest advertisement information site.

 In 2013, she became the first overseas endorser for Alcon Taiwan. From 2009 to 2020, Yoona was a long-term spokesperson for Amore Pacific’s cosmetics brand Innisfree.

Actress international brand collaborations included Michael Kors, Estee Lauder, Danish jewellery brand Pandora,Tous Les Jours, Crocs, Lee Jeans, Italian luxury fashion brand Miu Miu, Hong Kong-based luxury jewellery brand Qeelin and The Italian luxury brand Valentino.

In January 2024, she became the global face of the Qeelin’s Wulu Echo Collection campaign. In May 2024, she became the global face of the Qeelin’s New Yu Yi Collection campaign alongside Lay Zhang.

As of August 28, 2024, Yoona has been upgraded to Global Brand Spokesperson for Qeelin.

Actress Yoonah at Valentino’s 2025 Spring collection at Paris Fashion Week.

Valentino Pavillon des Folies- Front Row - Paris Fashion Week Spring -Summer 2025 - Source: Getty

Im Yoon-ah is known versatile roles  in Love Rain , Prime Minister & I , The K2 , The King in Love , Hush , Big Mouth and the romantic drama King the Land.

Her performance in Confidential Assignment 2: International earned her the Best Supporting Actress at the 58th Grand Bell Awards.

Girls’ Generation’s idol also released her debut extended play A Walk to Remember, charting at number three on South Korea’s Gaon Album Chart in 2019.

She rose to international fame for her natural performance in the Disney Plus Hotstar series Big mouth alongside Lee Jong Suk and Netflix’s romantic drama King the Landing.

 

 

 

 

 

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