“Double iSmart,” directed by Puri Jagannadh and starring Ram Pothineni, was highly anticipated due to the success of its predecessor, “iSmart Shankar.” The film’s opening on Independence Day showed promise with a solid collection of ₹7.38 crore.
However, it quickly faced significant challenges. The film experienced a dramatic 80% drop in collections on its second day, earning only ₹1.5 crore. The downward trend continued on Day 3, with collections falling to ₹1.36 crore, culminating in a total nett box office collection of ₹10.10 crore.
Double iSmart Box Office Performance
Despite its strong start, “Double iSmart” struggled with occupancy rates that were notably low. On the first Saturday of its release, the film’s occupancy rate was a concerning 19.49%. This is particularly troubling for a film with notable names like Ram Pothineni and Puri Jagannadh, which typically would draw more significant crowds. The low occupancy rates reflect broader challenges the film faced in maintaining momentum and audience interest.
Factors Influencing the Film’s Reception
Several factors contributed to the film’s box office performance. “Double iSmart” received mixed reviews, which likely impacted its ability to attract and retain viewers. Additionally, the Independence Day weekend was crowded with competing films, including “Mr Bachchan,” “Vedaa,” “Stree 2,” “Thangalaan,” “Raghu Thatha,” and “Demonte Colony 2.” This competition diverted audience attention away from “Double iSmart,” further affecting its box office returns.
Conclusion and Future Prospects
“Double iSmart” is a sci-fi commercial potboiler featuring Kavya Thapar and Sanjay Dutt, with music by Mani Sharma and cinematography by Shyam K Naidu and Gianni Giannelli. Produced by Puri Jagannadh and Charmme Kaur under the banner Puri Connects, the film had high expectations due to its legacy and star cast. Despite the current box office challenges, its established fan base and notable team continue to generate interest. Stay tuned for further updates on the film’s performance and future prospects.