Ram Pothineni’s highly anticipated sequel, Double iSmart, had a promising start with one of the actor’s highest opening day collections. The film earned approximately ₹7.5 crore on its debut day, setting high expectations for its future performance. However, despite the strong opening, the film struggled to maintain its momentum in the following days. Over the first three days, Double iSmart accumulated an estimated ₹10.15 crore net in India, reflecting a decline in its box office performance after the initial excitement.
Double iSmart Fourth Day Collection and Occupancy Rates
On its fourth day, August 18, 2024, Double iSmart saw a significant drop in its earnings, generating around ₹1.09 crore net across all languages. This decline in revenue was accompanied by a noticeable decrease in audience interest. The film’s overall Telugu occupancy on Day 4 was recorded at 20.94%. The occupancy rates varied throughout the day, with morning shows attracting 16.13% of the audience, afternoon shows drawing 24.41%, evening shows reaching 23.07%, and night shows seeing a slight dip to 20.15%. These figures indicate a steady but subdued audience engagement as the weekend progressed.
Cast and Key Characters
Double iSmart features Ram Pothineni reprising his role as Ustaad iSmart Shankar and Arun. The film also stars Sanjay Dutt as Big Bull, with Kavya Thapar, Sayaji Shinde, Bani J, Getup Srinu, Ali, Makarand Deshpande, Uttej, and Mustaweem Jhalaria playing significant roles. The ensemble cast adds depth to the film’s narrative, although the mixed reception may have affected the overall impact of their performances.
Factors Affecting Reception
The mixed reviews for Double iSmart have played a crucial role in its struggle to attract and retain audiences. Compounding this issue was the crowded Independence Day weekend, which featured a slew of competing films, including Mr. Bachchan, Vedaa, Stree 2, Thangalaan, Raghu Thatha, and Demonte Colony 2. This intense competition diverted potential viewers away from Double iSmart, contributing to its underwhelming box office performance. As a result, the film faced significant challenges in maintaining its early success amidst a highly competitive release period.