anhvi Kapoor is making a comeback to the big screen with the thriller Ulajh, directed by Sudhanshu Saria. Set against the backdrop of Indian Intelligence Agencies, the film also features Gulshan Devaiah and Roshan Mathew in key roles. Ulajh has been certified U/A by the Central Board of Film Certification (CBFC) and has an approved runtime of 2 hours and 14 minutes (134 minutes). The film’s intriguing plot and star-studded cast have generated significant interest among fans and critics alike.
Release Strategy and Screen Count
Ulajh is being released in India by Pen Marudhar, with a strategic focus on a limited release. The film is expected to be showcased on 750 screens across India, primarily targeting multiplex centers in urban areas. This approach aims to attract a mature audience who are more likely to appreciate the film’s complex narrative and themes.
Despite the anticipation, the advance bookings for Ulajh have been underwhelming. As of Thursday at 3:30 PM, the film had sold approximately 1100 tickets in the top three national chains – PVRInox and Cinepolis – for the opening day alone. The film is projected to sell around 5,000 tickets in these chains by the end of Thursday.
Box Office Expectations and Initial Response
The initial response to Ulajh suggests a modest opening at the box office. The Janhvi Kapoor starrer is expected to open around the Rs 1 crore mark, with hopes that positive word of mouth will boost its business over the weekend. The film’s performance on Saturday and Sunday will be crucial in determining its overall success. The advance bookings indicate that a strong opening day is unlikely, but the film’s fate will largely depend on its ability to attract audiences through positive reviews and recommendations.
Weekend Trend and Competition
The success of Ulajh will hinge on its performance over the weekend and its ability to maintain momentum on Monday. A strong hold on Monday is essential for the film to achieve respectable box office numbers. Ideally, with Janhvi Kapoor’s star power, the film should open north of Rs 1.50 crore, but current pre-sales figures paint a less optimistic picture. Additionally, Ulajh faces competition from Auron Mein Kahan Dum Tha.