riptii Dimri and Avinash Tiwary’s Laila Majnu is experiencing a remarkable resurgence at the box office. Originally released in 2018, the film, directed by Sajid Ali and written by Imtiaz Ali, failed to make a significant impact upon its initial release.
However, the recent re-release of this timeless love story has breathed new life into the film, surpassing expectations and achieving impressive box office figures. This revival highlights the film’s enduring appeal and the growing trend of successful re-releases in Indian cinema.
Laila Majnu Box Office Performance on Re-Release
The re-release of Laila Majnu has proven to be a commercial success. Over the course of its first four days back in theaters, the film has exceeded its entire lifetime collection from 2018. Initially, Laila Majnu earned ₹2.18 crore during its original run. The re-release has already surpassed this figure, accumulating ₹2.65 crore. The film’s opening weekend saw a strong performance, with ₹30 lakh on Friday, ₹75 lakh on Saturday, and a significant jump to ₹1 crore on Sunday. Even on Monday, the film maintained its momentum, earning ₹60 lakh and thus crossing its previous lifetime earnings.
Record-Breaking Ticket Sales
In addition to its impressive box office collection, Laila Majnu has achieved a significant milestone in ticket sales. During its original run in 2018, the film sold approximately 155,000 tickets. In just four days of its re-release, it has already surpassed 200,000 tickets, marking a substantial increase of nearly 30%. This surge in ticket sales underscores the film’s growing popularity and the effectiveness of re-releasing classic or underappreciated films to a new audience.
Growing Trend of Film Re-Releases
The success of Laila Majnu‘s re-release aligns with a broader trend in the film industry. Re-releases of popular or underappreciated films have become a successful strategy. As evidenced by the notable performances of films like Rockstar, Ghilli, and Jab We Met. This phenomenon demonstrates a renewed interest in classic films and offers filmmakers a chance to reconnect with audiences.