Ulajh,” directed by Sudhanshu Saria and starring Janhvi Kapoor, Gulshan Devaiah, and Roshan Mathew, has crossed the Rs 5 crore mark at the Indian box office. The four-day cumulative earnings of the film stand at Rs 5.40 crore.
Ulajh Box Office
Despite opening to mixed reviews, “Ulajh” has managed to outperform its competition. “Auron Mein Kahan Dum Tha,” starring Ajay Devgn and Tabu. On its first Monday, “Ulajh” collected Rs 65 lakh, bringing its total to Rs 4.70 crore. Although its overall box office performance suggests a low lifetime gross. The upward trend over the weekend has narrowed the gap with “Auron Mein Kahan Dum Tha,” a much bigger film in terms of production costs.
The competition between “Ulajh” and “Auron Mein Kahan Dum Tha” has been interesting to follow. Especially considering the disparity in their screen counts and promotional strategies. “Ulajh” was released on 750 screens, significantly fewer than the 2000 screens for “Auron Mein Kahan Dum Tha.” Despite this, “Ulajh” showed a 40% jump on its second day and continued to perform well over the weekend. While its competitor, even with a Buy-One-Get-One offer, struggled to gain momentum. Both films collected around Rs 65 lakh each on their fourth day, with “Ulajh” reaching a total of Rs 5.35 crore and “Auron Mein Kahan Dum Tha” at Rs 5.95 crore.
Ulajh vs. Auron Mein Kahan Dum Tha
The box office trends indicate that “Ulajh” is set to outgross “Auron Mein Kahan Dum Tha” by the end of their theatrical runs. Despite being released on fewer screens and without the advantage of promotional offers, “Ulajh” has shown better box office trends. The lack of audience interest in “Auron Mein Kahan Dum Tha” has led to show cancellations, signaling a disappointing end for the film. If both movies had opened to positive word of mouth, their long-term performance might have been different. However, with the current trends, it appears “Ulajh” will emerge as the better-performing film.
“Ulajh” opened on a low note but saw a significant spike in its box office collections over the weekend. The film’s daily nett box office collections in India are as follows: Rs 1.25 crore on Day 1, Rs 1.65 crore on Day 2, Rs 1.85 crore on Day 3, and Rs 65 lakh on Day 4, totaling Rs 5.35 crore in four days. This performance, despite the initial mixed reviews, highlights the film’s ability to attract audiences and maintain steady growth over its opening weekend.
The Plot and Appeal of Ulajh
“Ulajh” tells the story of Suhana Bhatia (Janhvi Kapoor). An Indian Foreign Services (IFS) Officer appointed as Deputy High Commissioner. By the High Commission of India in London. Coming from a family of patriots, Suhana’s appointment is met with resentment from her colleagues, who believe her rich family history played a role in her high-ranking position. As Suhana navigates her professional responsibilities, she becomes romantically involved with Nakul (Gulshan Devaiah), a Michelin-starred chef. However, her life takes a dramatic turn when personal and professional boundaries blur, leading to a crisis that intertwines her work and personal life.