Ulajh Struggles at Box Office on Day 1: Janhvi Kapoor’s Thriller’s Initial Box Office Insights. The highly anticipated thriller Ulajh, featuring Janhvi Kapoor, Gulshan Devaiah, and Roshan Mathew, premiered on August 2. Directed by Sudhanshu Saria, the film received mixed reviews and experienced a slow start at the box office, earning ₹1.10 crore in India on its opening day.
Box Office Performance
Ulajh Struggles at Box Office: According to Sacnilk.com, Ulajh’s first-day box office performance was underwhelming. The film’s overall Hindi occupancy on Friday was 13.02%, with morning shows at 7.38%, afternoon shows at 10.85%, evening shows at 13.06%, and night shows at 20.78%. This indicates that the film struggled to draw audiences to theatres, despite its intriguing plot and notable cast.
Mixed Reviews and Audience Reception: The film’s reception has been mixed, with some praising the performances and storyline, while others criticized its execution. Reports highlighted that the spy thriller failed to sell more than 1,000 tickets in pre-sales. This lack of pre-release buzz and the subsequent slow start at the box office suggest that Ulajh did not manage to create the anticipated impact.
Gulshan Devaiah’s Response
In response to the film’s performance, Gulshan Devaiah took to his X handle to express his thoughts. He emphasized the importance of word-of-mouth publicity, stating, “‘Word Of Mouth’ is the Mt Everest of publicity. It can’t be created without the organic support of the audience. This is what every movie in the cinemas hopes & prays. #Ulajh is in cinemas today.” His statement underscores the crucial role that audience feedback plays in a film’s success.
About the Film: Ulajh features Janhvi Kapoor as Suhana, an Indian Foreign Service (IFS) officer and the youngest Deputy High Commissioner. The film follows her journey as she navigates a challenging mission at the London embassy under significant scrutiny. Gulshan Devaiah plays an undercover agent, adding depth to the film’s narrative. The trailer hints at a labyrinth of concealed truths and acts of betrayal. With an internal leak jeopardizing the lives of covert agents and propelling Suhana into a desperate struggle for survival.