Sharwanand’s latest film, Oke Oka Jeevitham, is critically acclaimed and is starting to gain momentum after a slump at the box office. The movie did well on Monday, but the numbers aren’t as big as they were with Sitaram and Bimbisara. And this is what the team needs to do.
Shahwa is delighted with the film’s outcome and has already held a successful meeting and several post-release interviews to promote the movie.
But that’s not enough, and for the film to get more attention in theatres, it needs to be more aggressive in terms of publicity for at least a week. The team must pick up speed to take advantage of the market by next Friday.
Meanwhile, with another Horde movie hitting theatres this Friday, the filmmakers must step up their promotions to ensure maximum exposure and collection.