India’s largest multiplex chain, PVR Inox, has introduced a new initiative called the ‘PVR Passport’ program. This monthly pass allows users to watch up to four films for a fixed fee, with regional variations in pricing. In Andhra Pradesh and Telangana, the pass costs ₹350 per month, making it an affordable option for movie enthusiasts who previously found it costly to visit theaters regularly. This initiative has been well-received initially, as it offers a substantial discount. Compared to regular ticket prices, which typically range from ₹200 to ₹300 per film. The program has successfully increased theater footfall by making movie-watching more economical and accessible.
PVR Inox Controversial Blackout Periods
Despite the positive start, the PVR Passport program has encountered criticism due to the introduction of blackout periods. PVR Inox has decided to exclude certain high-profile films from the program during their initial week of release. This list includes eagerly awaited titles such as Stree 2, Deadpool and Wolverine, Veda, and Double iSmart. The blackout periods have now been extended to other major releases. Like GOAT, Devara, Joker: Folie à Deux, Kanguva, Vettaiyan, Venom: The Last Dance, Bhool Bhulaiyaa 3, Singham Again, Pushpa: The Rule, Game Changer, Mufasa, Baby John, and Sitara Zameen Par. Many moviegoers, who had hoped to use the PVR Passport to watch blockbuster films without paying premium prices, feel let down by this restriction.
Higher Ticket Prices in Telugu States
A key concern for moviegoers in Andhra Pradesh and Telangana is the elevated ticket prices compared to other regions. Factors such as entertainment taxes and the popularity of cinema contribute to these higher costs, making the PVR Passport program especially attractive in these states. However, the new blackout periods have diminished the program’s appeal, as audiences are still required to pay full prices for major releases. This change has exacerbated the existing frustration over ticket pricing disparities and undermined the perceived value of the PVR Passport.
Audience Backlash and Future Prospects
The backlash from audiences regarding the blackout periods underscores the challenge PVR Inox faces in balancing profitability with customer satisfaction. While the PVR Passport program initially succeeded in attracting more theatergoers. The exclusion of blockbuster films during their opening weeks has led to significant dissatisfaction. Subscribers who sought to avoid high ticket prices for major releases. Now feel that the blackout periods negate the program’s benefits. To address these concerns and maintain customer loyalty, PVR Inox may need to reconsider its blackout policy or introduce additional perks. Adjustments to the program could help restore its appeal and ensure its continued success.