Vijay’s latest film, “The GOAT,” initially performed well in Tamil Nadu but has faced significant challenges in the Telugu states. Despite a pre-release business valuation of nearly 15 crores, the film has struggled to recoup even half of that amount. The disappointing performance has resulted in substantial losses for distributors, with estimates suggesting over 5 crores in losses. The film’s early buzz failed to sustain momentum, leading to its removal from several theaters after just the opening day.
Director’s Controversial Explanation
Director Venkat Prabhu has attributed the film’s poor performance in the Telugu states. To its references to the Chennai Super Kings (CSK) cricket team. However, this explanation has been met with skepticism and criticism, as many feel it fails to address the broader issues affecting the film’s reception. The inclusion of CSK references is unlikely to be the sole reason behind the film’s lackluster performance, and this rationale has done little to alleviate the disappointment felt by fans and distributors alike.
The GOAT Struggles in Karnataka & Other Regions
“The GOAT” has also encountered difficulties in Karnataka, reflecting similar issues to those faced in the Telugu states. The film’s inability to connect with audiences outside Tamil Nadu has been a significant setback. Despite a wide release, the action drama has not achieved the expected box office success, leading to financial setbacks for stakeholders across various regions. The film’s underperformance in Karnataka underscores broader problems with its appeal and marketing strategies.
Future Prospects and Industry Impact
As “The GOAT” continues its run, its future performance remains uncertain. The initial setbacks suggest that recovering from the film’s early financial losses may be challenging. The struggles in the Telugu states and Karnataka highlight the risks associated with wide releases and underscore the importance of regional appeal. The film industry will be closely monitoring Thalapathy Vijay‘s The GOAT’s trajectory to understand the underlying factors contributing to its underperformance and to derive insights for future projects.