Allu Arjun’s career is not only just about hard work and dedication but also about a clever and well-planned PR strategy. The Icon Star has always been very careful about how he would be looked upon by the world. With the brains of his father Allu Aravind and good PR teams behind him, Bunny has successfully become a sound Indian star early in his career. Especially in Kerala, the star has grabbed a market so much that the local stars tend to postpone their movies according to Bunny movie release dates. Later, he aimed at the pan-Indian image and cleverly achieved it too with Pushpa The Rise film. The Sukumar directorial’s sensational success in North has brought Bunny onto the pan-Indian stage but it’s not something that happened all of a sudden. His team carefully sent his action movies on Youtube to the Hindi belt audience so much that many Hindi-speaking cinephiles know Bunny’s movie songs by heart albeit in Telugu.
The penultimate step of him to pan-India stardom was Ala Vaikunthapurramlo which has garnered a good response as well. Pushpa was the final step after which Bunny entered the fray. Now, erstwhile Stylish Star has set his eyes on the international arena. Sources close to the Allu family say that Pushpa 2 will be targeting international fame with Bunny’s PR teams following SS Rajamouli’s style. As it is already known, SSR’s RRR was acclaimed in international tabloids and it was clear that SSR’s PR team has done a terrific job. Now Bunny’s team will follow the same and Pushpa-2 will be promoted through the international range by exclusive articles from worldwide acclaimed Newspapers and websites. If everything goes according to their plan, we may see Allu Arjun as a global superstar once Pushpa The Rule releases. Whatever the PR team does, the bottom line is the never-ending hard work Allu scion does for his movies is what makes him stand out.