BLACKPINK’s Jennie is making waves in the latest campaign for Beats by Dre, showcasing her dynamic talent and sleek style. The campaign highlights the launch of the all-new Beat Solo Buds, marking a significant moment as Jennie revives her rapper persona. As the CEO of Odd Atelier, Jennie is not only a global music icon but also a business mogul, taking on new ventures with vigor.
In a powerful snippet from her solo music teaser, Jennie delivers a hard-hitting verse that hints at her emancipation from past ties. Her verse goes: “Taken for granted / Taken for hostage / Carried the Baggage / Carried the past us / As luck would have it / Future was written / They didn’t plan for women to woman up / But we came out of history / Like f**k it / They didn’t want it / But we came out of history / Like justice.” This verse is perceived by many fans as a subtle diss towards her former label, YG Entertainment, known for its controversial treatment of artists.
Jennie’s Solo Ventures and Impact
Jennie’s latest endeavor with Beats by Dre is not just about promoting a product; it signifies her journey towards artistic freedom and personal growth. All BLACKPINK members, including Jennie, officially embarked on solo careers in December 2023 after deciding not to renew their contracts with YG Entertainment. Jennie established her label, Odd Atelier (OA), in November 2023, with a vision to create unique and attention-grabbing art and music.
The multi-talented artist has been a trendsetter, earning the title of “Human Chanel” for her association with luxury brands. She recently debuted as a runway model for Jacquemus and made history as the first female K-pop solo artist to achieve a Platinum single in RIAA history for The Idol OST, “One of the Girls.” Jennie’s influence extends beyond music, as she continues to steer campaigns for top-tier brands and redefine industry standards.
Meanwhile, in other BLACKPINK news, Lisa is set to release her first solo single, “Rockstar,” on June 27 under her label LLOUD. Rosé has signed with THEBLACKLABEL, a subsidiary of YG Entertainment, surprising many fans. The group’s disbandment from YG has led to diverse solo projects, each member exploring new creative horizons while fans eagerly anticipate a future reunion.
Jennie’s collaboration with Beats by Dre is more than a campaign; it’s a testament to her resilience, creativity, and influence. As she continues to break barriers and set new benchmarks, Jennie remains a powerful figure in the entertainment industry, inspiring fans and fellow artists alike.