NTR’s forthcoming film, Devara, is generating significant buzz within the film industry, despite a mixed reception to its trailer. The strong advance ticket sales indicate a rising anticipation, reflecting the film’s growing excitement. The team behind Devara is optimistic, expecting it to be a major hit and to build momentum for a potential sequel. This enthusiasm is heightened by the film’s innovative presentation in Australia.
Devara Unique D-Box Technology
In a groundbreaking move, Devara will be the first Indian film to be exclusively presented in D-Box technology in Australia. This state-of-the-art cinematic experience features over 65,000 haptic movements, vibrations, and textures that are perfectly synced with the film’s action. Although D-Box technology has been used before, Devara is the first film to be specially mastered for this format, providing a uniquely immersive experience. The film will be shown in select theaters equipped with D-Box technology, offering Australian audiences a distinctive viewing opportunity.
The film’s release strategy in Australia is quite unique, as it will be available solely in D-Box-equipped theaters. This limited release creates a special viewing experience for Australian audiences. Conversely, the film will be released through traditional means in India, without access to this advanced technology. Thus, the exclusive D-Box presentation is a special feature available only in Australia.
Strong Advance Ticket Sales
Devara has already made an impressive mark in advance ticket sales, particularly in North America. The film has sold over 32,000 tickets ahead of its release, becoming the fastest Indian film to reach the $1.2 million milestone in pre-sales. This achievement underscores the high anticipation and sets the stage for a potentially record-breaking debut.
Early Shows in Telugu States
To maximize reach, Devara will have early screenings in the Telugu states. The film’s team is seeking government approval for these early shows, which are planned to start as late as 1 AM in over 15 theaters across the region. A grand pre-release event for Devara is in the works, featuring the full cast and crew.
Directed by Koratala Siva, the film stars Jr NTR and Janhvi Kapoor in a high-energy action drama. The event is anticipated to serve as a significant promotional boost as the release date approaches.