Devara is a major project with a hefty budget of ₹300 crores and is set for a Pan-India release. The film, directed by Koratala Siva and produced by Yuvasudha Arts and NTR Arts. It boasts a star-studded cast from across the country. The film’s digital rights have also been sold for a record-breaking ₹155 crores to Netflix, covering Hindi and other Southern languages. This significant deal highlights the film’s anticipated popularity and the high demand for its digital distribution.
Hindi Rights Deal Exceeds Expectations
Contrary to earlier reports suggesting that the Hindi theatrical rights for Devara were sold for ₹45 crores. The actual deal is even more lucrative. The Hindi rights for Devara: Part 1, which will be presented by Karan Johar’s Dharma Movies, have been secured by AA Films for over ₹60 crores. This substantial amount underscores the confidence distributors have in the film’s potential success. The high valuation of the Hindi rights reflects strong expectations for the film’s performance across the country.
Devara Tamil Rights and Break Even Target
Devara is generating significant buzz ahead of its release. And the anticipation is reflected in the record-breaking deals it is securing. Sri Lakshmi Movies has acquired the theatrical rights for the film in Tamil Nadu for an impressive ₹7.50 crores. Given the high level of excitement surrounding the film, this price is considered favorable. Even if Devara performs modestly, it is expected to deliver substantial returns on this investment. To break even in Tamil Nadu, the film would need to gross approximately ₹18 crores, a target that appears attainable given the current hype.
Release and Collaboration
Devara is set to be released in two parts, with the first installment scheduled to debut on September 27, 2024, coinciding with the Dussehra holiday weekend. This release date is strategically chosen to maximize audience turnout. The film marks the first collaboration between Janhvi Kapoor and NTR Jr., further adding to the film’s appeal. The anticipation surrounding Devara, coupled with its high-profile deals and strategic release timing, positions it as one of the most awaited films of the year.