Ajay Devgn and Tabu’s much-anticipated film, Auron Mein Kahan Dum Tha, directed by Neeraj Pandey, was set to hit theaters on July 5. However, in an unexpected turn of events, the film’s release was postponed at the very last minute. This delay has sparked various speculations, with many attributing it to the impending release of Kalki 2898 AD. But there may be deeper reasons behind this decision that could positively impact the film’s box office performance.
Impact of Kalki 2898 AD
Rumors suggest that the decision to delay the film is influenced by the release of Kalki 2898 AD, starring Prabhas. Neeraj Pandey’s team likely recognized that competing with such a major release would be detrimental. Sharing theaters with Kalki 2898 AD could have significantly reduced the new film’s audience, making the delay a strategic move to avoid getting overshadowed. However, beyond Kalki 2898 AD, the Bollywood release schedule itself necessitates careful timing to maximize box office potential.
A Crowded July for Bollywood
July is an exceptionally busy month for Bollywood, with numerous high-profile releases. Besides Kalki 2898 AD, Kamal Haasan’s Indian 2 is set to release on July 12, promising to be a major draw. Additionally, Akshay Kumar and Vicky Kaushal are making comebacks with Sarfira and Bad Newz respectively. There’s also Kill, an experimental Bollywood film generating significant buzz. In such a packed month, releasing Auron Mein Kahan Dum Tha could mean stiff competition. And diluted audience attention, impacting its box office performance.
Auron Mein Kahan Dum Tha Eyeing Better Box Office Numbers
All these films, given their star power and high expectations, are likely to perform well at the box office. Releasing it amidst this flurry of big releases would have been a risky move. The filmmakers appear to be learning from past box office clashes. Such as the one between Ajay Devgn’s Maidaan and Akshay Kumar’s Bade Miyan Chote Miyan. By postponing the release, they aim to secure a window with fewer competing blockbusters, giving their film a better chance to succeed.
Official Statement on the Delay
In light of these considerations, the makers of the film have announced the delay officially. They stated, “Dear All, On request of the exhibitors, and the distribution fraternity, we have collectively decided to shift the release date of our film Auron Mein Kahan Dum Tha. New release date to be announced soon.” This decision, though it may frustrate eager fans, is intended to ensure a more favorable box office environment for the film.
Auron Mein Kahan Dum Tha Release Date
If all goes according to plan, Auron Mein Kahan Dum Tha might now release on August 2. However, even this new date is not without competition. It will potentially clash with Janhvi Kapoor’s political drama Ulajh and Vikrant Massey’s social drama The Sabarmati Report. Nevertheless, this period is expected to be less congested compared to July, offering a better opportunity for Ajay Devgn and Tabu’s film to capture the audience’s attention.