Mira Kapoor, wife to Bloody Daddy Shahid Kapoor and mother of Misha and Zain Kapoor, became increasingly popular from 2015, appearing in Koffee With Karan, bashing KJo with her savage responses. This beauty recently was made the brand ambassador of a hygiene brand Koparo founded by Simran Khara.
Koparo’s website says, “At Koparo, we believe in hands-on parenting. Often when kids pitch in with the household chores, the simple task of folding clothes becomes a tent making competition. Wiping the kitchen counter ends up in us making a spontaneous snack. Scrubbing the floor becomes a dance fest and more often than not, those little fumbling feet and bumbling hands may lead to situations where the cleaning never ends. But every day, what never stops is the growing, the bonding, the learning and the laughing. A mum from New Delhi started Koparo with a single goal of making effective, plant-powered cleaning & hygiene products that are safe to use in all homes.”
Mira Kapoor is seen speaking about the importance of hygiene, a clean house, tidy surroundings and overall sanitization to remain guarded against all sorts of viruses. Who could be a better person to promote the brand than her? Mira Kapoor will endorse Koparo’s core products, including their innovative dishwashing liquid and fabric conditioner. Mira Kapoor adds, “I’m very excited to partner with Koparo. Their dedication to crafting plant-based, sustainable, and safe home cleaners truly resonates with my personal values. Knowing that their products are not only effective but also safe for kids and pets brings me immense peace of mind as a modern millennial parent. Together, with Koparo, I am eager to empower individuals and families to make informed choices for their homes. By raising awareness and offering eco-friendly cleaning solutions, we can contribute to a healthier and more sustainable future.”
Simran Khara says, “We believe in the power of digital influencers and authentic conversations. For Koparo, this is a significant step as post the fund raise, we are now embarking on our growth journey. We want to build Koparo’s awareness in the premium homes. We are a first mover in this space which has long been dominated by legacy brands and we believe our association with Mira will accelerate the brand building journey of Koparo.”
This will be a year long campaign that will bring in digital media marketing sources like YouTube, OTT channels and increasing Search Engine Optimization for maximum targeted audience reach.
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