Vijay Deverakonda and Ananya Pandey starrer Liger is turning out to be a disaster, both at the Tollywood and Bollywood box office. The film has been receiving negative word of mouth since its release.
According to the trade reports, even after four days, Liger film is yet to cross the Rs 50-crore mark, which is worrying Liger producers and distributors.
In a recent interview, one of the producers of Liger, Charmee shared interesting things on the film and box-office failure. Talking about the back-to-back box office failures in Bollywood, Charmee said “People have access to better content in one click just by sitting at home. The whole family can watch the biggest budget films on television, and until you don’t really excite them, they aren’t coming to the theatres,”.
Besides Bollywood sharing about Tollywood, Charmee said it is not the case in Tollywood as in August, three Telugu films – Bimbisara, Sita Ramam, and Karthikeya 2 – did phenomenally well, which made Rs. 150–170 crores.
“It happened in the same country. It is difficult to understand since it doesn’t mean people in the South are crazy for films. It is a scary and depressing situation.”, the Liger Producer added.
Talking about the Liger film she said that they started the first schedule of Liger in January 2020 and they met Karan Johar in 2019, and the film finally came out in 2022.
“We held back from coming to theatres for three years as we were extremely confident that Liger was a theatrical release irrespective of the first and second lockdowns, third wave, or theatres opening to 50 percent occupancy. It was our responsibility to let other major films, such as RRR and Pushpa: The Rise, come out first. Then, we lost summer and rain arrived, so we had to release Liger on August 25. We faced constant hurdles, but we never gave up.”, she further added explaining the situations she faced during Liger shoot.
Coming to the Liger film, the movie is jointly bankrolled by Puri connects and Dharma Productions. Liger is available in theatres in Hindi, Telugu, Tamil, Kannada and Malayalam.