In addition to their successful film careers, Bollywood celebrities significantly boost their earnings through lucrative brand endorsements. According to the Kroll’s Celebrity Brand Valuation Report 2023, several top stars have emerged as leaders in the endorsement game, reflecting their immense popularity and influence.
Leading the pack is Virat Kohli, with a staggering brand value of $227.9 million. The cricket icon endorses a diverse range of brands, leveraging his widespread appeal both in India and globally. His endorsements include major brands across various sectors, cementing his position as a powerhouse in celebrity branding.
Ranveer Singh’s Diverse Brand Portfolio
Ranked closely behind Virat Kohli is Bollywood actor Ranveer Singh, whose celebrity brand value stands at $203.1 million. Known for his dynamic personality and bold fashion choices, Ranveer endorses prominent brands such as Tiffany & Co, Zomato, Vicks, and several others. Notably, he also invests in and promotes his ventures like Bold Care and Sugar Cosmetics, further diversifying his brand portfolio.
Shah Rukh Khan’s Resurgence in Brand Endorsements
Shah Rukh Khan, often referred to as the King of Bollywood, has made a significant comeback in the realm of brand endorsements. With a current brand value of $120.7 million, SRK has climbed the ranks, backed by successful films like Jawan and Pathaan. He endorses brands like Vimal, Myntra, Tide, and Everest Spices, demonstrating his enduring appeal and marketing prowess.
Other prominent figures on the list include Akshay Kumar, Alia Bhatt, Deepika Padukone, MS Dhoni, Sachin Tendulkar, Amitabh Bachchan, and Salman Khan, all of whom command substantial brand values through their endorsements across various sectors from FMCG to luxury goods.
These celebrities not only amplify brand visibility but also influence consumer behavior with their association, making them indispensable assets for advertisers looking to connect with diverse audiences. As their popularity continues to soar, their brand endorsements are expected to evolve, reflecting changing market dynamics and consumer preferences in India and beyond.