Animal’s marketing head Varun Gupta spoke about the phenomena of Triptii Dimri becoming a national crush. He said that it was unexpected and was something that couldn’t be predicted.
In a recent conversation, Varun Gupta hails Animal actress Tripti Dimri as the new National Crush. He said, “I would laugh if someone would say, ‘Triptii Dimri becoming the national crush for a cameo role was predicted.’ It’s just that the way the director presented her in the film met with success.”
He further explained, “I feel it is the pre-teaser that sets the tone of the film. Just pre-teaser had action, then the trailer had just bits and pieces of action. So it gave a lot of benefit to the campaign more than anything else. A lot of credit also goes to the final trailer that we released. The strategy was to release it just 10 days before the film’s release which again very few films do,” he observed regarding the movie’s marketing strategy.”
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