On September 12, a Korean news outlet reported that NewJeans may be on the verge of parting ways with HYBE. The group has allegedly given HYBE an ultimatum to reinstate Min Hee Jin as CEO of ADOR by September 25. This demand follows a prolonged dispute between Min Hee Jin and HYBE’s founder, Bang Si Hyuk.
It has been complicated by a court order preventing HYBE from terminating the ADOR founder. According to trusted news source YTN, if HYBE does not meet their demands. NewJeans might seek to cancel their contract with the label. Drawing comparisons to the landmark legal battle involving TVXQ members in 2010 that reshaped K-Pop contract norms.
HYBE’s Stance On NewJeans
HYBE’s CEO, Lee Jae Sang, addressed NewJeans’ demands during a live stream, firmly stating that the company would not yield to the group’s request. He reiterated that HYBE would adhere to its established guidelines and would not make exceptions for NewJeans. This firm stance has been widely interpreted as a rejection of the group’s ultimatum. As speculation grows, there is a possibility that NewJeans may escalate the issue through legal action to terminate their contract with HYBE. The group’s discontent was further highlighted during an unscheduled live stream on a new YouTube channel, where they voiced their plea for Min Hee Jin’s reinstatement.
Reactions from Fans and Netizens
The unfolding drama has sparked significant concern among fans and netizens regarding NewJeans’ future. Many worry that ongoing conflict might result in the group being sidelined by HYBE. Online communities have seen a flurry of discussions, with netizens expressing fears that the company’s internal strife could lead to the exclusion of NewJeans. There are also concerns that the group’s defiance could have repercussions for other HYBE artists, such as LE SSERAFIM, and potentially impede their future endeavors if NewJeans’ contract is canceled.
Implications for the K-Pop Industry
Observers are questioning why HYBE would not support a successful group within its ranks. Given the complexities of artist management and contractual disputes in the K-Pop industry. As the deadline approaches, how this conflict between NewJeans and HYBE will resolve. Underscoring the ongoing challenges faced by K-Pop companies in managing artist relations and navigating legal disputes.