Nivetha Thomas’s latest film, “35 Chinna Katha Kaadu,” premiered on September 6, 2024. And has quickly garnered positive reviews from audiences and critics alike. The family drama has been well-received, with particular praise directed towards Nivetha’s compelling performance.
The film’s release has created significant buzz, further amplified by Aha’s acquisition of the OTT streaming rights at a notable price, indicating strong interest and potential success for the film.
OTT Rights and Profitability
The acquisition of the OTT rights by Aha has positioned the makers of “35 Chinna Katha Kaadu” for financial success. Directed by Nanda Kishore Emani and presented by Rana Daggubati, the film benefits from Rana’s substantial backing and promotion, which has enhanced its visibility and reach. His involvement has been crucial in amplifying the film’s impact, ensuring it reaches a broader audience and secures a profitable outcome.
Plot and Character Dynamics
In “35 Chinna Katha Kaadu,” Nivetha Thomas takes on the role of a Brahmin housewife dealing with her son’s academic struggles. Faced with his potential demotion and expulsion from school due to his poor math performance, the mother—who herself had failed tenth grade—struggles to support and guide her son through these challenges. The film also features Priyadarshi, Vishwadev Rachakonda, Gautami, Bhagyaraj, and Krishna Teja in significant roles, with the music composed by Vivek Sagar, which complements the film’s emotional and narrative depth.
Production and Financial Success
Produced by Srujan Yarabolu and Siddharth Rallapalli, “35 Chinna Katha Kaadu” was made on a budget of less than Rs 15 crore. The film has already achieved profitability through lucrative OTT and satellite deals. The financial success is further bolstered by any additional revenue from its theatrical run, making it a notable accomplishment for the production team and enhancing the film’s overall financial success.
Competition and OTT Premiere
Despite facing stiff competition from major releases such as “The GOAT” and “Saripodhaa Sanivaaram,” “35 Chinna Katha Kaadu” is anticipated to perform well. The film is scheduled to premiere on Aha in the first week of October 2024, which will enhance its accessibility and viewership. The strategic timing of the OTT release will help sustain the film’s momentum and reach a wider audience, further solidifying its place in the market.