Taylor Swift
Giant Ott platform Disney Plus Hotstar won a bidding war for Taylor Swift’s concert film ”The Eras Tour”, securing streaming rights for $75 million US Dollars.
Disney has won first place in a tough bidding war for the rights to Taylor Swift’s highly anticipated concert film, The Eras Tour. The picture, which was a commercial and critical hit in theaters, is now being released digitally. Following a vigorous bidding war between leading contenders such as Netflix and Universal for streaming rights, Disney secured the deal for a hefty $75 million.
Disney has agreed to pay Swift $75 million for the rights to stream Taylor Swift: The Eras Tour, which will air on Disney Plus on March 15. This follows Disney’s acquisition of all Marvel movies. According to the report, the film’s internet debut will have a lengthier runtime than its theatrical release, which will most certainly contribute to the bidding war’s hefty cost.
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