Double iSmart, the much-anticipated sequel to the successful action film iSmart Shankar by Ram and Puri Jagannadh, was released globally on Independence Day amid significant buzz and expectations. However, the film has failed to meet those expectations, receiving a largely negative response from both fans and critics. The film’s reception has been disappointing, with a notable lack of enthusiasm following its release and insufficient post-release promotion contributing to its struggles.
Box Office Struggles and Financial Losses
The film, which had a substantial budget of approximately Rs 55 crore, has been unable to perform well at the box office. Within just five days of its release, Double iSmart has only managed to earn a global share of around Rs 11 crore. The film experienced significant drop-offs in attendance, particularly on Monday, leading to a rapid decline in theater showings. This poor performance has resulted in considerable financial losses for its investors, marking the film as a major disappointment in terms of its theatrical run.
Double iSmart OTT Release
In light of its underwhelming theatrical performance, interest is now shifting towards the film’s upcoming digital release. Amazon Prime Video has secured the streaming rights for Double iSmart OTT deal is reportedly valued at Rs 33 crore. The film is expected to be available for streaming on the platform. Approximately four to six weeks after its theatrical debut, likely by the end of September. This release strategy is consistent with typical schedules for major Telugu films, aiming to tap into a broader audience beyond the cinema.
Future Prospects and Audience Access
Despite its lackluster box office success, Double iSmart will soon be accessible to viewers on Amazon Prime Video. Fans who missed the film in theaters will have the chance to enjoy it from the comfort of their homes. While its financial outcome remains uncertain. The digital release offers a new opportunity for the film to reach and engage with audiences who prefer streaming content. The OTT platform may help in recouping some of the losses and expanding the film’s viewership in the coming months.