The Delhi High Court has granted an interim injunction preventing T-Series (Super Cassettes Industries Ltd). From using the titles “Tu Hi Aashiqui,” “Tu Hi Aashiqui Hai,” or any variation containing the term. For their upcoming film starring Kartik Aryan and directed by Anurag Basu. This decision responds to a legal suit filed by Vishesh Films, co-producers of the original Aashiqui films, who sought to protect the brand identity of their established film series. Justice Sanjeev Narula, who oversaw the case, emphasized that “Aashiqui” is not just a common term but a crucial element of a recognized and valued film franchise.
Aashiqui Brand and Court Rationale
The court acknowledged the considerable brand value associated with the Aashiqui series, which includes successful films from 1990 and 2013. The injunction was issued to prevent any public confusion that might arise from T-Series using a similar title. The potential overlap in production teams and media coverage could mislead audiences into thinking that the T-Series film is related to the film franchise. Such confusion could damage the brand’s reputation and dilute the distinctiveness of the Aashiqui name.
Legal Arguments and Court Findings
Justice Narula stressed the importance of trademark law in addressing the likelihood of public confusion, which could falsely suggest an association between T-Series’ project and the established Aashiqui series. The court’s ruling was based on arguments from senior advocates representing both Vishesh Films and T-Series. Vishesh Films, led by Senior Advocate Sandeep Sethi, contended that they possess joint ownership of all intellectual property and derivative rights connected to the franchise.
Industry Impact and Future Considerations
Vishesh Bhatt, Managing Director of Vishesh Films, expressed approval of the court’s decision. Underscoring its role in protecting their cherished franchise and maintaining the integrity of their intellectual property. The ruling reaffirms that the Aashiqui name is intimately linked with an ongoing film series. Also precludes T-Series from using the contested titles. This case underscores the importance of safeguarding established film brands. By setting a significant precedent in the entertainment industry for protecting well-known and distinctive series titles.