Mobil and Hrithik’s action thriller Vikram Vedha previously collaborated on a campaign that emphasised the importance of prioritising one’s well-being and making the correct decisions.
Bollywood actor Hrithik Roshan has been named as MobilTM, a leader in lubrication technology innovation’s new brand ambassador. Hrithik emerged as the logical candidate to illustrate Mobil’s brand principles of advancing human growth, fostering confidence, and helping customers to realise their full potential. He is well renowned for his assurance and unmatched enthusiasm. “We are thrilled to work with Hrithik Roshan for our Mobil lubricants in India”, said Vipin Rana, CEO of ExxonMobil Lubricants Pvt Ltd, in announcing the relationship. “We are convinced that his charm will make customers and business partners feel good about what MobilTM can provide to meet India’s lubricating demands”.
Actor Hrithik Roshan commented on the brand affiliation, saying, “I am very much looking forward to associating with MobilTM and its trusted brand name that is recognised worldwide. I really believe that champions are truly motivated by confidence to improve the lives of others and the community, and this is what the Mobil brand is all about. Mobil had earlier partnered with Hrithik Roshan’s action thriller Vikram Vedha which reiterated the message that prioritising one’s wellness by making the right choices was important. For more than a century, Mobil has been serving the world’s lubrication needs as a technology leader and trusted partner. Mobil products are engineered to help consumers get outstanding engine performance and protection for their cars, trucks, and motorcycles. For businesses, Mobil has helped customers around the world – and in every industry – to reduce costs, improve productivity and enhance equipment efficiency.
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